Little Baby Bum Channel Sold

EVO

I Love YTtalk
Joined
Sep 20, 2016
Messages
2,239
Reaction score
1,479
Age
40
Location
London, UK
Channel Type
Youtuber
BBC Link - YouTube nursery-rhyme channel with billions of views sold
https://www.bbc.com/news/technology-45523304
[edit: clickable link added by YTtalk staff]

--

One of the most popular YouTube channels in the world, which features animated nursery rhymes, has been sold.

Little Baby Bum was founded by a London-based couple in 2011 and has racked up 17.5 billion views in its time.

It was bought by a firm called Moonbug for an undisclosed sum, as first reported by Bloomberg.

Informed industry-watchers think the agency may well have paid several million pounds for the YouTube channel.

Co-founder Derek Holder confirmed to the BBC that the sale had taken place but he declined to comment on the sum offered by the buyer.

"We were looking to take the brand to the next level," he said. "We saw who the team were behind Moonbug and what their plans would be, which would be to keep the core the same, but... make episodes for TV around the world."

He added that it felt like the right time to hand the brand over, after a "fantastic run".

Little Baby Bum usually publishes long videos, often up to an hour, featuring 3D animated characters and performances of nursery rhymes.

In 2015, Mr Holder told the Guardian newspaper that his wife Cannis came up with many of the design concepts for the videos.

He also explained that the videos were intentionally long, so that parents could leave toddlers in front of them for extended periods, without having to repeatedly press "play" on lots of shorter videos.

The YouTube channel has since grown into a children's entertainment empire - with weekly video uploads, a magazine available to buy online and merchandise.

Feeling proud
"It's mind-blowing, it's very surreal to be honest," said Mr Holder, referring to the billions of views his channel has clocked up. "It makes us feel proud."

There are also multiple language versions of the content - in German, Spanish, French, Portuguese, Russian and Japanese.

The name "Little Baby Bum" came from the Holders' nickname for their youngest child.

Moonbug is reported to have out-bid four other would-be buyers of the Little Baby Bum company.

"This is an example of just one of many brands and channels online that have been very smart in the content they've created for their audience," said Alex Brinnand, co-editor of the news site TenEighty.

"For mainstream media it's been almost a mystery, even laughed about for a while - but the billions of views that they have can't be scoffed at."

Mr Brinnand said he was confident that Little Baby Bum would have been sold for "several million" pounds.

--

'Several million pounds' - Not bad ah

EVO
 
Last edited by a moderator:

TheSwedishTraveler

I am a Traveler, A Wanderer, A Thinker
Joined
Jan 12, 2015
Messages
6,221
Reaction score
2,411
Age
37
Channel Type
Vlogger
Is that legal though? Won´t Youtube shut down the channel because it violates the terms of service? Who pays that amount of money for a channel?
This topic raises a lot of questions, which makes me want to shake my head!
 

iron

Liking YTtalk
Joined
Mar 13, 2014
Messages
90
Reaction score
17
Age
37
They leave youtube before the end. Youtube algorithm only suggest cocomelon channel for kids on youtube kids.

10 millions for a BIG channel, it's cheap. They are tired about youtube change, youtube scandals, youtube robot,youtube aglorithm, the drop of ads earnings.
 

babyteeth4

Taking over the world... ...one kid at a time!
Joined
Feb 14, 2014
Messages
4,456
Reaction score
4,211
Channel Type
Youtuber
The terms of service allow it "with YouTube's permission".
 
  • Like
Reactions: EVO