I guess it depends on the type of channel. I do outdoors type stuff and probably the places I promote have more males. I only have about 9% female audience although some of my biggest fans are female so go figure.
Yeah someone mentioned earlier that your female audience size can depend on the type of content you make. It's interesting that your biggest fans are females, considering your small female audience size. It would be interesting to understand why.[DOUBLEPOST=1492004906,1492003886][/DOUBLEPOST]
Personally I've got a ~80% female audience and it's because of the type of videos I do. I think if you really want to know how people attract a female demographic and how it differs watch different kinds of content and see what they do to attract that demographic. Watch DIY or beauty vids like LaurDIY, watch the popular male vloggers like Dan and Phil. Compare those types of content to the more mixed audiences like Jacksepticeye and videos from the other side of the spectrum like Tomska. Check out the comment section see how the fans differ. Obviously there's overlap, for example I like watching all the youtubers I named, but you can still tell what demographic is most likely watching. Knowing your audience is really important.
This was a really informative response. Studying how people who already have a large female audience make content and the fan reaction does give information on what their demographic is & how to attract it. Even with content that stereotypically has a small female audience (such as gaming), there's still some YouTubers that have a decently sized female audience in those fields. Maybe looking into that can help too. I'm gonna look into the people you mentioned and see what they do differently from people with a "sausage fest" audience.[DOUBLEPOST=1492005363][/DOUBLEPOST]
For gaming at least I feel it largely has to do with the types of games you are playing. If you go play League of Legends I would think you would have more than 3% female audience.(maybe it's just a stereotype, but they run ads targeted at getting female players) Another game I've been getting into lately is the Sims 4, and that game has tons of female YouTubers, so I would expect the audience to be different for that. If and when I do upload Sims 4 videos to a new channel, I'll let you know what the stats look like compared with my other channels.
I do think different interests factor into the equation, but mabye if I stopped saying "bro" so much that would also help...
I feel like different interests factor into the equation too. Some games attract more females than others for a reason. What are those reasons? And I know some companies run ads to target more females, so that could play a role too. As for constantly saying "bro", experiment and see if not saying "bro" a lot has an effect lol.[DOUBLEPOST=1492005772][/DOUBLEPOST]
Men spend 44% more time on YouTube than women and so most people would have more watch time from males.
I don't think anybody values either gender's views more. People just talk about female views more because they're rarer, I suppose.
On the other hand, I'm sure a bulk of YouTubers really like the idea of having a bunch of girls fangirling over them.
Hmmmmm. Curious as to where you found that statistic. If it is true, it would make sense as to why most people have audiences that are made up of mostly males. As for female views being rarer, I could see why they could be considered rare, especially for a content creator with a sausage fest audience, but for content creators with a mostly female audience, female views aren't so rare. What do they do differently that lead them to attract more females to their channel? And the idea of having fangirls chase after you does sound amusing lol