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Is there something I can do with Adsense to improve my YT earnings?

Discussion in 'YouTube Video Monetization & Partnership Forum' started by coamp, Jan 5, 2017.

  1. coamp
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    Hi everyone,

    My channel is about 2 month old, and I'm getting about 3000 views per day now with 35K total views and average earnings of only $0.47 per 1000 views. My friend's channel is 4 months and had a video that got 900K views, but he also averaged only $0.55 per 1000 views.

    I checked both of our Adsense accounts and noticed that our CPC is only 0.02 for me and 0.03 for him, although about %95 of both channels hits are from the US.

    I read online that people with less successful channels (less than my friend's anyway) achieve $1+ per 1000 views. Is there anything we can do, or should be doing? I read that some tweaks to Adsense can help. any suggestions?
     
  2. Rod71
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    There's a bunch of factors including video duration, audience retention, audience country, genre of your content etc. From hanging around this forum for a while, I can tell you that video game related content seems to attract a low RPM. Oh it's also January, so you have to factor in a huge post Christmas drop.
     
  3. Invisible
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    Pay attention to the date of those posts where you seen it - thats important.

    In 2014 year you can find people reporting ~2$ per 1000 views, in 2015 year ~1$ per 1000 views, 2016 year ~0.5$ per 1000 views. RPM prices on Youtube keeps decreasing year by year. While for different youtubers can be different, but the overall trend is similar to this
     
  4. Truong Nguyen
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    Because policy of google adsense have changed. You must increase the average view time to increase your money.
     
  5. coamp
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    But among the sources that I got this number from ($1 per 1K views) was a recent video of a YouTuber talking about her first YT payout. the video was dated September 2016 I think.

    May I ask what are your average CPC and YT earning per 1k views?
     
  6. phoenixblue
    I Love YTtalk
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    What Rod71 said it correct. There are many factors that affect CPM and earnings such as audience demographics, audience retention, time of year, etc. I don't think there are any "tweaks" or anything to can do with adsense to earn more. Genres and types of videos can affect it too. I had a mobile gaming commentary channel in 2015 and 2016 that made ~$1 per 1,000 views. I also had a mobile gameplay channel with no commentary that made like ~$0.33 per 1,000 views. Right now I have an animation channel with most views from Japan making a little more than ~$1 per 1,000 views, but that was in December when CPM was the highest. January is hitting hard, CPM and earnings down by half.
     
  7. Invisible
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    2016 September, October, November, December was hitting 1$ per thousand views too on my channels (gaming, no commentary), but from January to September was around 0.30$ - 0.60$ per thousand views. Earnings per thousand views (calculating overall - monetized and not monetized) keeps decreasing year by year this is what i am noticing at least on my channels and on many of peoples public reports on forums. My earning numbers per thousand views are pretty much the same as i posted in previous post as a global. These first days of January 2017 is again 0.30$ per thousand views, hopefully it will not going to drop any lower than this in future as its already pretty much low.

    Regarding CPC - i have no access to Adsense reports as long as im in Network, and i only can see Youtube dashboard about earnings.

    Of course viewers country is also matters a lot, etc. the bigger percentage of views from US, the better earnings per thousand views.

    Niche of the videos also matters, but as long as i do not have anything other than gaming channels, i can not comment on the differences in earnings between niches.
     
    #7 Invisible, Jan 7, 2017
    Last edited: Jan 7, 2017

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