Interesting perspective on MCN's and YouTube

Styxie said:
That's why I said it was 1-2yrs ago, they accurately tracked every view and the quote was pretty instant. got about 1 dollar total for 70 ish views
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Even if their CPM is higher, driving enough traffic to that site to make more than YouTube is not going to happen right now. Most viewers are not subscribers for many channels, and no one goes to Blip to browse videos right now. It may be a viable option in the future, but I doubt it.
 
ConnersCraft said:
Even if their CPM is higher, driving enough traffic to that site to make more than YouTube is not going to happen right now. Most viewers are not subscribers for many channels, and no one goes to Blip to browse videos right now. It may be a viable option in the future, but I doubt it.
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Yup very true, unless you already have a huge following, putting stuff on blip exclusively may do more harm than good.
 
This guy doesn't get it. YouTube needs and wants MCNs. YouTube dramatically shut down its support system in place and now only caters to excessive watch time channels to shift partner support over to networks and not them.
 
ConnersCraft said:
Even if their CPM is higher, driving enough traffic to that site to make more than YouTube is not going to happen right now. Most viewers are not subscribers for many channels, and no one goes to Blip to browse videos right now. It may be a viable option in the future, but I doubt it.
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Yeah you are right but just imagine if you were hutch or seannaers back in the day when it all started for gaming on YouTube then you would be huge. Starting now may give you the upper hand if blipTV does become big and competes with you.
 
Most of what was said doesn't apply to most channels here. It pertains to the top level channels-ones that have 500k subs and 10 million views per month or more. When you are getting those numbers, fans will follow you to other platforms and advertisers will pay a premium to target those hardcore fans.

Here's what you guys aren't seeing: you are a content creator, not a youtuber. You create videos and YouTube is simply one method of delivering your content to your fanbase. Any platform that can undercut the 45% that YouTube charges is a good thing and all top level channels will at least consider moving if a viable alternative to YouTube appears. No channel will completely move from YouTube-in the case of Blip, they release material a few weeks early on Blip before releasing it to YouTube. It requires a minimum of effort and the numbers don't need to be as high as YouTube to make an impact due to the larger profit margin since the 45% no longer has to be paid. And taking content off YouTube its delivery system is good for business. If people go to your website to watch your videos instead of their sub box, that takes YouTube glitches out of the equation. Many top channels already do that with embedding on their site via YouTube. If Blip can cut a better deal, you can bet all those websites will be embedding from Blip instead.

Does YouTube want to shut down MCNs? Not for small channels, but they are starting to take the beginning steps towards reclaiming their top channels. A personal rep, sales team, production facilities and main page promotion via theme weeks are all ways that YouTube has upstaged MCNs at their own game lately. And there's been a growing trend with Top 100 channels leaving networks and taking advantage of what YouTube has to offer. If anything, YouTube is starting to envision MCNs as a farm system for smaller channels to develop. Once they hit 100k subs, most channels that are good at negotiating will be able to sign a deal that makes them unprofitable to a network. When that happens, a network has to find other ways to get value out of those channels or they'll end up losing them to YouTube.
 
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