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How to make Viral Video, based on Contagious by Jonah Berger

Discussion in 'YouTube Tips, Tutorials, Help & Guides' started by ScienceOfSuccess, Jul 25, 2018.

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    I'm sorry if the title is a clickbait, but it's not a click bait, just a great book.
    Jonah is a Marketing professor, and he used 6months research to find factors that make things go viral. he found the 6 factors that make people share:
    1. Social Currency - You seems better by sharing it. This won't be a video of animals eating each other, but video of puppy helping a kid, or highlight from a game everyone watched recently.
    2. Triggers - take things from everyday life that make you think about this video. "does your boss knows about..." kind of videos for example.
    3. Emotions - anger, happiness, sadness, even better when mixed.
    4. Public - Apple is the best example. Monkey see- monkey do, yes we are monkeys.
    5. Practical - "how to..." and "lifehack" video.
    6. Story - Put it all in the story.

    This was my favorite marketing book, from the "DIY" category,


    Now look at your best video, and let me know how many boxes does it checks?
     
    #1 ScienceOfSuccess, Jul 25, 2018
    Last edited by a moderator: Jul 25, 2018
  2. vicketheboss
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    hard work never fails, keep growing
     
  3. Mirandapanda
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    Can you elaborate more on the "public" point? I'm not sure what that means...
    Do you mean following trends?

    But I agree with most of this. Content marketing strategy best practices in a nutshell: relevance to audience, emotion or utility, and storytelling.
     
  4. vicketheboss
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    HOW TO POST LINKS
     

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