Right now, I'm in full promotion mode right now so I'll breakdown what I did/am doing!
The video is our new Acoustic Acapella and we're doing a song by a band called Brand New. So, first of released the video, let it sit for 30 minutes or so with just a tweet out. About an hour in I've posted it on Brand News subreddit. Instead of writing the generic sort of "Hey check me out!" I wrote
"I made a 9 acoustic guitar cover of The Quiet Things, I thought you guys might enjoy " that way it comes across way more as sharing content rather than self promotion. That's sitting on 9 upvotes currently which means it'll remain on the front page of their reddit perhaps until tomorrow. I tried posting on the music subreddit since its a rather different kind of video, since it's guitars playing everything, even the drums and vocal lines. That got about 5 views but has been buried already, was worth a shot!
So with that cooking on reddit, I've written one tweet and paid for promotion on it. Its a simple tweet about working hard on it and hope you watch with the thumbnail embedded into the tweet itself. I also wrote another tweet with a video trailer attached and pinned that to our profile page. From there I've gone and followed a bunch of people that like Brand New in hope that they decide to look at our twitter page and bang, its their ready for them. Aside from that I'm just going to be tweeting sometimes with things like "hows everyone enjoying the new track" and so on to try get engagement up!
And thats about it for this video! It's doing good for us so yeah! Hope this helps a bit