Famebit
  1. Join the largest paid sponsorship network. No contracts, no gimmicks, get paid quick. New sponsorships are added daily. Join at famebit.com

    Dismiss Notice

How do you Bring a Channel "Back to Life"?

Discussion in 'Strategies & Technique Advice' started by LoganReynolds, Jan 28, 2018.

  1. LoganReynolds
    Super Poster
    Messages:
    503
    Likes:
    168
    (BTW if its in the wrong section please move it)

    Hey everyone! I know I've made threads like this before but I'm just wondering how exactly does one breathe new life into a dying channel?

    I have recently decided to shift my niche (from basically about anything to a largely K-Pop based one), and while I did see some new subscribers, there were also many who left back from the days when I did rant videos (a much angrier me, I must say, one that I don't really like much anymore).

    Anyways, while it was a goal of mine to at least remain somewhat consistent, this month I was largely plagued with a combination of Hospital Visits, Medical tests, homework, and going through the rather stressful process of forming a band :p

    So, my question to you is, what are some ways that I can breathe new life into my channel and gain back more subscribers than I lost? And was it stupid for me to stop ranting despite building a small audience there and doing more happy kpop/Asian American themed videos?

    I know about being consistent (which I will definitely work on after this next round of medicals, hopefully), but I'm wondering what other ways that I can give my channel new life. Expanding within my niche maybe? I'm trying to hit 1000 subs by April/May hopefully (I'm at around 575 - ish right now...is that too big a goal?)

    Thanks :)
     
  2. Scootakip [Lana]
    Super Poster
    Messages:
    543
    Likes:
    248
    Cash:
    $66
    Back to life? My channel was never alive in the first place.
     
    Reetae27 and Boki like this.
  3. MikeSchimm
    I've Got It
    Messages:
    114
    Likes:
    30
    Cash:
    $58
    Maybe find a happy-medium between rants and k-pop videos? It'd bring back some of those subscribers, you'd be making the content you want to make, and you get some more content out there!
     
  4. iGM
    iGM
    That Scottish Guy
    Messages:
    313
    Likes:
    113
    Cash:
    $6
    Firstly;
    Rebrand. Rebranding an channel, i.e, giving it a new name or even a new look will give the channel a new feel and it may bring back older subs to see what has changed. Think about the colour schemes and the psychology of different colours to choose one that will fit the new content of your channel.

    Secondly;
    Unlist older videos that attracted the old fan base. If you are switching a niche then it is a good idea to keep the back log of your videos solely focussed on that niche (as new subs will look back through your content).
    Like one of the other posts stated you could find a balance between old and new if you want to, it is your channel after all! :)

    Lastly;
    Organise a marketing plan on various social networks to target your audience demograhpic. Using the right hashtags at the right times of day can increase exposure to potential subs on social media (eg Instagram and Twitter). Posting teaser clips or photos of behind the scenes when editing - for example - is a good way to use sites such as instagram

    Side note;
    If using social media, make and brand social media pages to match that of your main channel.

    From there it is all about staying consistent across all social media platforms to advertise as well as staying consistent on YouTube.

    There are guides and such you can search for to do with how to advertise on social media but dont fall into the trap of just advertising your own stuff. Share out content from other people also. Bring to life the social part of the media networks you choose to use. :)
     
    Caroll likes this.
  5. Crown
    ¯\_(ツ)_/¯ Administrator
    Messages:
    18,787
    Likes:
    18,122
    Cash:
    $7,817
    Moved to the strategy / technique forum. :)
     
  6. TheAustrianGuys
    TeaRoller
    Messages:
    505
    Likes:
    245
    Cash:
    $1
    Yeah all of the above I would say too! I'm currently restarting my channel also, but because of inactivity.
    I changed my username (not here though because it's not possible lol), changed the logo, changed the banner, changed the description, etc.
    What I also did, was unlist some videos that don't fit on my new channel anymore and I also put a little message in the description of my old videos to let people know that there's a "new me" with new fresh content :)
     
    Caroll likes this.
  7. LoganReynolds
    Super Poster
    Messages:
    503
    Likes:
    168
    Hmm those might be some good advice :) Some of my videos during the rant days steered a bit political (which was what made it more popular in the first place)...so perhaps maybe I could bring back the non political topics to rant about sometime (albeit in a much cleaner way?)

    Speaking of Target Demographics this one is a big one...
    Since the topic of kpop is one that generally has more females than male audiences, I realized my viewers were still largely male (though there seems to be more females after and they seem to be the more "active" audiences) which could probably be older male subscribers to my previous topics who have since unsubscribed...

    Also right now it feels like a circle of getting subs, then getting unsubs (ie; I lost 13 subs but gained 12 new ones) and then I lose another 2 and I need to work hard to get another 2 just to get back to where it was and I'm still under 580 but almost touching it with 571 after a few weeks :p

    I think I need some serious help :p
     
  8. themagz
    New Member
    Messages:
    3
    Likes:
    1
    Cash:
    $0
    Give it CPR lol
     
  9. TheAustrianGuys
    TeaRoller
    Messages:
    505
    Likes:
    245
    Cash:
    $1
    Did you literally create an account just to say that xD
     
  10. themagz
    New Member
    Messages:
    3
    Likes:
    1
    Cash:
    $0
    YES. WORTH
     
    TheAustrianGuys likes this.

Share This Page