- Joined
- May 12, 2016
- Messages
- 68
- Reaction score
- 21
- Age
- 26
- Channel Type
- Musician
Hi everyone,
I'd be curious to hear from anyone who has used YouTube's Merch Shelf feature and how well it has helped them convert viewers to sales. I have read that the average apparel conversion rate is somewhere within the range of 1-3%, but it would cool to figure out a rough benchmark for us as YouTubers.
Personally, I have a seemingly low 0.18% conversion rate. This is calculated by using Teespring's view count and sales counts. (This doesn't account for one user session viewing multiple pages, or for orders with multiple products, so take it with a grain of salt I guess).
I would love to hear about your experience!
I'd be curious to hear from anyone who has used YouTube's Merch Shelf feature and how well it has helped them convert viewers to sales. I have read that the average apparel conversion rate is somewhere within the range of 1-3%, but it would cool to figure out a rough benchmark for us as YouTubers.
Personally, I have a seemingly low 0.18% conversion rate. This is calculated by using Teespring's view count and sales counts. (This doesn't account for one user session viewing multiple pages, or for orders with multiple products, so take it with a grain of salt I guess).
I would love to hear about your experience!