Guide to a successful YouTube channel

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MediaCyclops

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Have a unique idea!
You probably have a good idea about what you'd like your channel to be about. The issue is (unless your idea is very unique) there's likely others who have already thought of it and are far ahead of you in the game. It's a good idea to stick to the subject you love but introduce a unique element to your videos. Anything that will set your channel apart from the rest will have a large impact later on down the road.​
Catchy Name!
Browse through YouTube. Notice that most of the successful channels possess short, smart and sometimes humorous account names. Ultimately a name that will stick with people is what you're aiming for. Writing a list of names and then asking friends to pick which ones they like and give their own opinion can help you decide as well as spark additional ideas.​
It's impossible to predict the future but it's naive to not to plan for it. A not so unrealistic scenario may present itself later and you don't want to be left wondering what to do. If the direction of your videos changes, choosing a name too specific may confuse your subscribers. It could potentially make marketing your channel more difficult as well.​
Look professional!
Looks are judged by their covers, people judge others by how they dress and visitors will judge your channel by the first thing they see. If someone happens to stumble upon one of your videos, that video had better be 100%. If someone happens to stumble upon your channel, that channel had better be professional and captivating. Think about the visual style you'd like your videos to embrace. Intro and outro clips are something to consider. A custom and unique YouTube channel header is a good idea and will help your channel stand out.​
Socialise!
The videos you provide are the most important part of your channel but a close second is marketing it. Having amazing content is great but you'll quickly realize that a "set and forget" approach will not work. You'll need to get out there and get your channel known. Some common marketing techniques on YouTube are to befriend and comment on channels that are similar to yours. Not only will you be seen in the comments of videos but you may eventually earn some shout-outs. Doing collaborative videos with other more established YouTubers can be a quick way to expose your channel to a wide audience that will be interested in your content.
Marketing your YouTube channel doesn't only involve action within the YouTube.com site. As you well know, social networking is a hot topic and more people than ever use sites like Facebook and Twitter. Setup a Facebook page as well as a Twitter page. You'll want to inform followers of new videos but more importantly, provide them with something a bit more. Users need a reason to follow or like you, only posting that you've uploaded a new video isn't reason enough. Holding giveaways on YouTube and utilizing your Facebook and Twitter pages can help gather interest very quickly. Pick a prize that closely relates to what your videos are about. This will ensure a higher probability that the extra eyes you harvest will actually stick around.
Set achievable goals and be consistent!
If you love something and have great enthusiasm for it than the work is easy and fun but if that work becomes too much for you to handle than you may grow to hate what you once thought was a blast to do. Be honest with yourself; only devote time that you know you'll have available. This doesn't mean squeeze in 30 minutes here or there. All your videos have to be your best work. Remember, first impressions are everything.​
Staying consistent is very important. If three videos a week is too much, do two videos a week. If two videos a week is too much than do one video a week. Whatever you decide, stay consistent. Continue to upload videos regularly, keep commenting on videos and interacting within the community. Set goals that challenge you but not so much so that you set yourself up for failure. As your following grows and your channel gets more activity, you'll find yourself raising the bar and setting higher and more challenging goals to obtain. As you reach those goals, set your sights on the next. Follow this guide and it will lead to a successful YouTube channel.​
 

JohnKenShow

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Good tips. Well written and all. Thanks for the time and effort you put into writing this and putting it all together. Now Every one read it and get out there and conquer YouTube.
 

Gabriel

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I think everyone has heard the same guide/advise to being "successful" - there is no truth for being successful much like how to make your video viral (you can't) but nice post at least.
 

Chef Kendra

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I always like to thank people who sit down and take the time and thoughtfulness to write something just to help others in our community, so thanks, this will be another article to help YouTubers, especially people who are new. :)
 

JohnKenShow

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I always like to thank people who sit down and take the time and thoughtfulness to write something just to help others in our community, so thanks, this will be another article to help YouTubers, especially people who are new. :)
So wait to get a thank you I just need to write a guide? I am so on this now.
 

Stef

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I think everyone has heard the same guide/advise to being "successful" - there is no truth for being successful much like how to make your video viral (you can't) but nice post at least.
I think everyone defines 'success' differently. For one person, they only feel that they're succesful if they have a bunch of susbcribers/views for others as long as the really enjoy what they're doing and making content they're proud about...well, then that's a success.
 
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Chef Kendra

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I think everyone defines 'success' differently. For one person, they only feel that they're succesful if they have a bunch of susbcribers/views for others as long as the really enjoy what they're doing and making content they're proud about...well, then that's a success.
You're right about this. That's a very good point, Stef. Adding to your point we have to make sure when we decide what success is for ourselves we just don't blindly base it on what others have decided success to be.

That's when you get people in here depressed because they got only 7 subs when Bobby got 20, because they forgot their goal was to have fun. So now they claim to have no motivation and "are quitting YouTube".

We need to be honest with ourselves from the beginning. If your goal is to "get paid" you better own that from the start and realize how hard it's going to be. There isn't anything wrong with that. But own it. Where is if you truly define success as "making a few people laugh" then as long as you have 3 people you are cracking up then you are successful, and own that. If it's both, that's also cool. Or the other thousands of reasons you might start a YouTube channel that are legal is valid.

Of course what one thinks success is can, and does evolve. What we have to remember is to make sure were going by what we think is successful, not what other YouTubers/family members/the dog or whatever defines as success. :)
 

JohnKenShow

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You're right about this. That's a very good point, Stef. Adding to your point we have to make sure when we decide what success is for ourselves we just don't blindly base it on what others have decided success to be.

That's when you get people in here depressed because they got only 7 subs when Bobby got 20, because they forgot their goal was to have fun. So now they claim to have no motivation and "are quitting YouTube".

We need to be honest with ourselves from the beginning. If your goal is to "get paid" you better own that from the start and realize how hard it's going to be. There isn't anything wrong with that. But own it. Where is if you truly define success as "making a few people laugh" then as long as you have 3 people you are cracking up then you are successful, and own that. If it's both, that's also cool. Or the other thousands of reasons you might start a YouTube channel that are legal is valid.

Of course what one thinks success is can, and does evolve. What we have to remember is to make sure were going by what we think is successful, not what other YouTubers/family members/the dog or whatever defines as success. :)
Not for me I just Hate Bobby.. he is always getting 20 subs.. there is something fishy about it.. He gets 20 loses those 20 get's twenty more. Just try and tell me he isn't getting them from a bot.
 
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SubjectSarah

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Awesome post OP, thank you so much for taking the time to write it. :)