Well, not exactly established - I am still working my way towards my first 1k Subs but, I do have about 40 videos. The concern is that I have just learned about audio - that a lot of YouTubers and other web creators normalize to 0db as compared to -12db like tv networks do (which makes a lot of sense I guess, cos a lot of devices struggle to produce the volume levels that most TVs manage to do.) I have been doing it my ear so far, and have noticed that my videos are a lot quieter than a lot of youtube videos out there, especially lets plays. But, on actual inspection my vocals are peaking somewhere between -18 and -12 - so its quiet even by tv standards. To fix this, obviously, I need to change the audio etc. But, do I... A) Go straight for the recommended -0db and have a big change between my old videos and new ones, and people who cross that threshold get ear shock. Or B) Go for something like -5db so that it is louder, not as loud as everyone else, but there is less potential for ear shock if someone looks back at the older videos. Or am I just over thinking this? Its worth noting that I have had no complaints about volume so far.