Hey, you guys I have recently been investing money in adwords and facebook ads.. like a lot. I've been getting a lot of views on the ads and Youtube videos but NO Subs whatsoever! When I pause or cancel the ad words ad my video does not get anymore views whatsoever. Should I stop wasting my money on ads? Has adwords and facebook ads helped anyone? If so what was your strategy?
I've recently been playing with AdWords for my channel promoting 1 video. I am an AdWords professional (qualified in search display and video and used the platform since 2010) and even I have found the results hard to stomach.
1) I spent around £20 testing out a campaign to promote 1 video
2) Average watch duration was below 45 seconds! (really poor! My average is about 1.55 seconds)
3) I did get some subs (7 to be exact) That's a cost per sub of £2.80. Definitely not sustainable!
4) I generated views at a cost per view of just £0.01 - but they aren't good quality views!
I've run YouTube ads for big brands and the results are much better than mine were. Here are the reasons I think this is the case:
1) They already have brand recognition. If a big company says something, you're more likely to listen
2) My videos aren't polished from a presentation and production point of view, I have only been on YouTube for 3 months, so it's not a bad thing to say.
Some people I KNOW for a fact are using AdWords to grow very quickly, but they already had high quality production, tons of videos and experience, oh, and tons of subs too (15k at least)
EXAMPLE
If you look for "Fred Lam" he is somebody I discovered via AdWords and his channel is growing quickly as a result. but please note the reasons above why it won't work for you... Yet
Also, as I said, I have used AdWords for nearly 8 years and I struggled to promote my new and tiny channel, so if you aren't experienced in AdWords, you'll find it tough!
There are so many things to consider like targeting options (MOST IMPORTANT FACTOR), ad formats (in stream or discovery ads) locations, bidding, ad copy optimisation etc...
All the best for you and your channel!