I've plotted the Estimated Monetized Playbacks as a % There is a constant and consistent monthly decrease. What is your % doing this year? I'm wondering if this is a problem with our channel, or due to the "adpocalypse" and less ads served overall? Basically it means, even though we are getting views, less of those views are monetized. It could mean that some of the videos getting lots of views are not monetized (which is true - about a dozen of our vids have the orange $ icon), it could also mean less ads are being served overall on our channel. Thought? Ideas? Suggestions?