(Apologies if there is already a thread about this but I didn't find one.) So, I recently had this notification on my channel: " Enable Sponsorships to offer special perks to your viewers - while making money from your channel." There was a link with the notification ( https://www.youtube.com/sponsors?step=splash) but I have just realised that it is not accessible to everyone. (link doesn't work when I'm logged out or connected to a smaller channel) Anyway, here is a screenshot: Update: Ok, I have found some public information about this in the YouTube help: https://support.google.com/youtube/answer/7491256?hl=en It is indeed not yet open to everyone: "We are currently rolling this feature out to some channels. If you’re in this group, you’ll see this feature at youtube.com/sponsors." More info also in this video: Is anyone doing this?