I've had a few comments left on my youtube channel recently from people who believe I am wasting my time, because people who are wealthy enough to buy a yacht do not "waste their time" watching youtube videos. It's a point of view that some (although not many) of my colleagues share. I've had plenty of evidence to prove this to be completely untrue, but yesterday I had one of the greatest examples yet. I am attending the Cannes Yacht Show this week, where I have two yachts on display. The representatives of a very wealthy Greek individual came to see me and tell me that their client would like to view one of the yachts, he would be flying in by private jet that afternoon to view it. They went to great lengths to tell me how wealthy he is, and that he could actually afford something far larger but he really liked the model that I have on display. When the client arrived I went to meet them and take them to a boat that would then take them to the yacht. The client was an elderly gentleman and as I approached him he said "I know you". I replied that I didn't believe we had ever met before, and he laughed and said..."no, I watch all of your videos"! As you can imagine, this was hugely satisfying to hear. The company I work for sponsor most of the videos I produce, so for them it is essential to know that they are being watched by potential clients. YouTube really is an incredible platform, it's not just kids watching pewdiepie, or beauty videos, or news commentaries. I sincerely believe that any business that is not making full use of it is missing out on the greatest market opportunity in history.