Are there any statistics on whether people are more likely to watch more of a video if there's a skippable ad before it?
My layman take on this is that if there's an ad before the video, people might be likely to watch longer since they've already invested some time in getting to the video, and are therefor inclined to watch longer in order to get some payoff for their investment. If instead the video starts right away, they might only give it a few seconds before they decide it's not for them, and quickly move on.
When I watch a video I sometimes get the feeling that that the video is more "legit" or "professional" if there's an ad before it, and I therefor pay more attention to it. Don't ask me why. Maybe it's because professional content usually have ads. I guess it comes from being used to watching TV. I know it's a paradox, since ads are usually something that irritates the consumer (including myself), and is something most people are trying to avoid when possible.
It might of course also backfire in that when realizing that the content is not what they were looking for, after having sat through the ad, they might be more inclined to give a thumb down, which they maybe wouldn't have done if the the ad wasn't there.
(I'm saying skippable ad as opposed to non skippable because that's the only option I'm considering.)
What's your thoughts on this?
My layman take on this is that if there's an ad before the video, people might be likely to watch longer since they've already invested some time in getting to the video, and are therefor inclined to watch longer in order to get some payoff for their investment. If instead the video starts right away, they might only give it a few seconds before they decide it's not for them, and quickly move on.
When I watch a video I sometimes get the feeling that that the video is more "legit" or "professional" if there's an ad before it, and I therefor pay more attention to it. Don't ask me why. Maybe it's because professional content usually have ads. I guess it comes from being used to watching TV. I know it's a paradox, since ads are usually something that irritates the consumer (including myself), and is something most people are trying to avoid when possible.
It might of course also backfire in that when realizing that the content is not what they were looking for, after having sat through the ad, they might be more inclined to give a thumb down, which they maybe wouldn't have done if the the ad wasn't there.
(I'm saying skippable ad as opposed to non skippable because that's the only option I'm considering.)
What's your thoughts on this?
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