- Joined
- Feb 14, 2014
- Messages
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- Channel Type
- Youtuber
Hey guys,
Thought I'd share my experiences here, maybe it can save someone some aggravation!
At some point last November we started doing daily uploads to our main channel. We always did daily uploads in December anyway, so it wasn't a big deal to keep doing it. More uploads is always better, right? At least that's what we've always been told.
However, after 8 months of daily uploading, our per day views were actually LOWER than ever. Almost no impact was made by uploading daily.
In fact, what we saw was surprising: any time we had a video that performed well, the next day's upload tended to HURT the hit video. Several times we saw a hot video streak ended precisely when the new day's video was uploaded.
In other words, instead of keeping the ball rolling, the new video was killing the hot streak.
This may not be true on all channels. I believe one of the reasons this was happening was due to the VARIETY of content that we produce. Some of our viewers only like our fictional content. Some only like our candy reviews. What was becoming evident was that a very small portion of our viewers were actually watching EVERY TYPE of video that we do.
So, when one video was doing well, when the new video came out the next day, the algorithm was suggesting it, but because it was a different TYPE of video, many viewers were skipping it. It doesn't take long for the algorithm to realize that when people are not clicking, it stops suggesting that video. Unfortunately it seems to also stop suggesting the "hot" video as well.
So in the past week we did an experiment: we abandoned our schedule format.
Tuesday used to be Toys Day. Thursday was always Candy Day. Friday was always Japanese (Kawaii). Monday was vlogs. Etc.
We threw all that out the window and concentrated on what was doing strongest: our fictional content (Sunday). For the other days, we'd either do a proven trending type of video, or no video at all.
It was sort of scary just skipping whole days at a time. Instead of 7 videos a week, we did just 4. But, lo and behold, the strategy worked, and quickly. Every video we uploaded over the past week got to 6 figures (100k+) of views. This hadn't happened before. EVER. Normally just the Sunday video would have hit six figures, then the rest would hit 25k-45k views.
So yeah, we're sticking with the new strategy.
I'll keep you updated and see if this keeps working in the long run. Hope this helps someone out there, doing more videos doesn't always lead to more views!
Thought I'd share my experiences here, maybe it can save someone some aggravation!
At some point last November we started doing daily uploads to our main channel. We always did daily uploads in December anyway, so it wasn't a big deal to keep doing it. More uploads is always better, right? At least that's what we've always been told.
However, after 8 months of daily uploading, our per day views were actually LOWER than ever. Almost no impact was made by uploading daily.
In fact, what we saw was surprising: any time we had a video that performed well, the next day's upload tended to HURT the hit video. Several times we saw a hot video streak ended precisely when the new day's video was uploaded.
In other words, instead of keeping the ball rolling, the new video was killing the hot streak.
This may not be true on all channels. I believe one of the reasons this was happening was due to the VARIETY of content that we produce. Some of our viewers only like our fictional content. Some only like our candy reviews. What was becoming evident was that a very small portion of our viewers were actually watching EVERY TYPE of video that we do.
So, when one video was doing well, when the new video came out the next day, the algorithm was suggesting it, but because it was a different TYPE of video, many viewers were skipping it. It doesn't take long for the algorithm to realize that when people are not clicking, it stops suggesting that video. Unfortunately it seems to also stop suggesting the "hot" video as well.
So in the past week we did an experiment: we abandoned our schedule format.
Tuesday used to be Toys Day. Thursday was always Candy Day. Friday was always Japanese (Kawaii). Monday was vlogs. Etc.
We threw all that out the window and concentrated on what was doing strongest: our fictional content (Sunday). For the other days, we'd either do a proven trending type of video, or no video at all.
It was sort of scary just skipping whole days at a time. Instead of 7 videos a week, we did just 4. But, lo and behold, the strategy worked, and quickly. Every video we uploaded over the past week got to 6 figures (100k+) of views. This hadn't happened before. EVER. Normally just the Sunday video would have hit six figures, then the rest would hit 25k-45k views.
So yeah, we're sticking with the new strategy.
I'll keep you updated and see if this keeps working in the long run. Hope this helps someone out there, doing more videos doesn't always lead to more views!