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CPM Drop

Discussion in 'YouTube Video Monetization & Partnership Forum' started by EVO, Jan 2, 2017.

  1. EVO
    EVO
    Posting Mad!
    Messages:
    474
    Likes:
    207
    Cash:
    $250
    Anyone elses CPC/RPM drop through the floor?
    As of 1st Jan these have dropped by 50%!
     
  2. Alexander Hoff
    Posting Mad!
    Messages:
    497
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    227
    Cash:
    $17
    Isn't it because the holidays are over and it's now January? Presumable the worst month of the year. Or so I've heard before. I don't earn enough on youtube to really notice a difference lol.
     
  3. TuzoAnime
    I ❤ yttalk
    Messages:
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    Likes:
    5
    Cash:
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    That's normal don't freak out. It will pick up around March.
     
  4. Idec Sdawkminn
    Horror Versions
    Messages:
    1,216
    Likes:
    510
    Cash:
    $63
    I can still only see up to December 31st. Are you looking in Adsense?
     
  5. Rod71
    I've Got It
    Messages:
    163
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    51
    Cash:
    $154
    Welcome to January!
     
    markkaz likes this.
  6. phoenixblue
    I Love YTtalk
    Messages:
    862
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    Cash:
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    The January earnings plunge. 2 years ago, my earnings dropped by over 60% in January. Sucks bad. Plus, I just started racking in the views and earnings on a new channel I made with a video that's going viral. All those views going to waste now. ;(

    Edit: Oops, not 2 years ago. I meant last year.
     
    #6 phoenixblue, Jan 3, 2017
    Last edited: Jan 3, 2017
  7. clerick
    Posting Mad!
    Messages:
    426
    Likes:
    209
    Cash:
    $181
    Brutal drop as usual. Down 50%
     
  8. Scapestrato
    I've Got It
    Messages:
    169
    Likes:
    55
    Cash:
    $184
    Yupp, it's the usual bloodshed at the beginning of the year.

    First day dropped 50% for me too, though comparing what happened in the previous 2 years, at the end of the month the difference compared to December should be "just" between 12-29% of total loss
     
  9. DBA
    DBA
    I've Got It
    Messages:
    149
    Likes:
    86
    Cash:
    $100
    Actually my CPM only dropped 15%, however the monetized playbacks (views) dropped by 50%. Tells me brands/advertisers just aren't buying ads in January, which makes sense as most ad budgets are spent during November and December.
     
  10. Scapestrato
    I've Got It
    Messages:
    169
    Likes:
    55
    Cash:
    $184
    My CPM was 2.79 on the 31st December (average for the entire month is 3.01), 2.01 for the 1st of Jan :banghead:
     

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