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Source and full article: http://www.dailymail.co.uk/health/a...g-YouTube-stars-indulge-unhealthy-snacks.html
Children who watch videos of social media personalities eating junk food consume more calories themselves, research shows.
Those who see their favourite online stars eating unhealthy food in videos eat nearly an extra 100 calories – 26 per cent more – when choosing a snack.
Scientists found children who watched YouTube stars such as Zoella and Alfie Deyes, both of whom have millions of online followers, made less healthy food choices.
Experts say children may find it difficult to tell what is an advert and what is the stars' normal behaviour, because online advertising is more subtle than on television.
The research comes as celebrities are calling for the Government to crack down on how much junk food advertising is seen by children.
The research by the University of Liverpool was presented at the European Congress on Obesity in Vienna this weekend, the BBC reports.
Anna Coates, a PhD research student and lead researcher on the study, said: 'We know that if you show children a traditional drink advert, then their preference for that drink rises.
'We wanted to test their reactions to this new type of celebrity, the social media star.
'Now that we've shown that children are influenced by online stars, our next study will look at whether they understand that, in many cases, celebrities are being paid to promote products.'
How the research was carried out
In the study 176 children were split into groups and shown pictures of YouTube stars promoting either a healthy food, an unhealthy food, or something that wasn't food.
The children were then offered snacks afterwards.
Those who had watched an unhealthy food promotion ate 448 calories – 26 per cent more than children in the other two groups who consumed 357.
Snacks offered included carrot sticks, grapes, chocolate buttons and jelly sweets, and children who see the social media personalities eat unhealthily choose unhealthy options for themselves, the scientists found.
One of the researchers, Dr Emma Boyland, said children think of the vloggers as 'everyday people' making normal choices in their videos.
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(Click below for full article)
Source and full article: http://www.dailymail.co.uk/health/a...g-YouTube-stars-indulge-unhealthy-snacks.html
______________________
Thoughts? Do you think this is an issue or an over reaction?
- University of Liverpool finds children are influenced by YouTubers' food choices
- Children who watch online stars eat fatty or sugary foods then do the same
- Experts say advertising online is more subtle than it is on television
- NHS revealed yesterday over a third of primary school leavers are overweight
Children who watch videos of social media personalities eating junk food consume more calories themselves, research shows.
Those who see their favourite online stars eating unhealthy food in videos eat nearly an extra 100 calories – 26 per cent more – when choosing a snack.
Scientists found children who watched YouTube stars such as Zoella and Alfie Deyes, both of whom have millions of online followers, made less healthy food choices.
Experts say children may find it difficult to tell what is an advert and what is the stars' normal behaviour, because online advertising is more subtle than on television.
The research comes as celebrities are calling for the Government to crack down on how much junk food advertising is seen by children.
The research by the University of Liverpool was presented at the European Congress on Obesity in Vienna this weekend, the BBC reports.
Anna Coates, a PhD research student and lead researcher on the study, said: 'We know that if you show children a traditional drink advert, then their preference for that drink rises.
'We wanted to test their reactions to this new type of celebrity, the social media star.
'Now that we've shown that children are influenced by online stars, our next study will look at whether they understand that, in many cases, celebrities are being paid to promote products.'
How the research was carried out
In the study 176 children were split into groups and shown pictures of YouTube stars promoting either a healthy food, an unhealthy food, or something that wasn't food.
The children were then offered snacks afterwards.
Those who had watched an unhealthy food promotion ate 448 calories – 26 per cent more than children in the other two groups who consumed 357.
Snacks offered included carrot sticks, grapes, chocolate buttons and jelly sweets, and children who see the social media personalities eat unhealthily choose unhealthy options for themselves, the scientists found.
One of the researchers, Dr Emma Boyland, said children think of the vloggers as 'everyday people' making normal choices in their videos.
......
(Click below for full article)
Source and full article: http://www.dailymail.co.uk/health/a...g-YouTube-stars-indulge-unhealthy-snacks.html
______________________
Thoughts? Do you think this is an issue or an over reaction?
