Yachts For Sale
Yachts For Sale
- Joined
- Apr 15, 2015
- Messages
- 636
- Reaction score
- 507
- Age
- 58
This is all interesting advice, and the kind of info I was hoping for when I joined the YTT forum.Tiny percentage comes directly from the embedded video in Twitter. Less than 1% direct clicks but many of twitter followers sub to me on YT and so probably watch directly from YT via the sub feed (without clicking from twitter)
That doesn't mean the actual absolute amount is small, but it proves the point above that the real action comes from the YT algorithm not social media. Over 50% comes from the algorithm as a comparison....
As I explain in my milestones thread, the purpose of my twitter account is not to get views for my YT channel - well not directly anyway. The purpose of my Twitter is to strengthen my brand by providing lots of value (in the form of tweets) so that everyone can see I'm alive and kicking between videos and that I truly am an authority in my field. 90% of my tweets are non-promotional, just adding value. On the rare occasion, I post a video, I'm doing it to remind everyone (including new followers) that i have a YT channel, but I'm not expecting or trying to get a lot of direct views.
This might sound obvious so sorry but a lot of people don't get this: - People go to YouTube to watch videos. People go to blogs to read blog posts. People go to instagram to look at photos and people go to twitter to read tweets - short snippets of information, not to watch YT videos being rammed down their throat several times a day. Adapt your content to whatever social media you're on and only cross-promote every now and again. That has been my strategy with twitter and it has resulted in having a very active following.
I work in sales and marketing, so it is counter-intuitive not to promote a video I post. Having said this my experience has been that promotion just results in short-term spikes in views rather than solid growth, or "evergreen videos" as one poster (I think youtuber1978?) called them.
It has always frustrated me that my documentary style videos, that I believe to be of high quality, gain tens of thousands of views over a year - but a video of a cat taken with a phone, or a car crash from a dashboard camera, or a cute girl showing plenty of cleavage and talking nonsense can gain millions.
I have to admit that I may have contributed to the problem in the latter example...BUT, my point is that these videos are usually not promoted by anybody , but they have great success because the content is what people want to see and appeal to a broad spectrum of viewers. This results in shares, resulting in huge numbers of views. It's not promotion, but content that makes the difference.
I particularly appreciated your advice about using each social media channel for the purpose it was designed for, and over time I have slipped into the mistake of using them all to promote my videos. What you said makes sense. I have a blog, a twitter account, a business FB page, and my YT channel - they all bring in results of different sorts; the blog has been great for SEO of yachts I have for sale and has resulted in my guest writing for various yachting magazines but my youtube channel has been amazing for SEO and also resulted in enquiries for yachts for sale...which of course is the end goal.
Anyway, plenty of advice to think about and implement - so thanks again!